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What are the 10 best and most popular search engines in the world? Aside from Google and Bing, other search engines may not be well known, but they still handle millions of searches every day.
It may come as a shocking surprise to many, but Google isn't the only search engine available on the web these days!
In fact, several alternative search engines want to usurp Google's throne, but none are willing (yet) to even pose a threat.
However, there are other search engines worth considering, and the best Google alternatives are listed below.
Top 10 most popular search engines in the world
List of the 10 best search engines in 2023, ranked by popularity.
- Microsoft Bing
No further introduction is necessary.Googleranks first in search results by a whopping 89.53% margin over second-placed Bing.
Why is Google the most popular search engine?
What has made Google the most popular and trusted search engine is the quality of the search results. Google uses advanced algorithms to show users the most accurate results.
Google founders Larry Page and Sergey Brin came up with the idea that websites referenced by other websites are more important than others and therefore deserve to rank higher in search results.
Over the years, Google's ranking algorithm has been enriched with hundreds of other factors (including the help of machine learning), and it still remains the most reliable way to find exactly what you're looking for on the web.
Update: Bing has been rebranded as Microsoft Bing in October 2020.
The best alternative search engine to Google isMicrosoft Bing. The share of the Bing search engine is between 2.83% and 12.31%.
Bing is Microsoft's attempt to challenge Google in search, but despite their best efforts, they have still failed to convince users that their search engine can be as reliable as Google.
Their search engine market share is consistently low, even though Bing is the default search engine on Windows PCs.
Built on previous Microsoft search engines (MSN Search, Windows Live Search, Live Search), Bing is the 26th most visited website on the web according to Wikipedia.
Yahoois one of the most popular email service providers and the web search engine ranks third in search results with an average market share of 1%.
From October 2011 to October 2015, Yahoo Search was powered exclusively by Bing. In October 2015, Yahoo reached an agreement with Google to provide search-related services, and until October 2018, Yahoo's results were powered by Google and Bing.
As of October 2019, Yahoo! Search is once again powered exclusively by Bing.
Yahoo is also the default search engine for Firefox browsers in the United States (as of 2014).
Yahoo's web portal is very popular and is ranked the ninth most visited website on the internet (according to Wikipedia).
Baiduit has a global market share between 0.68% and 11.26%.
Baidu was founded in 2000 and is the most popular search engine in China. The market share is constantly increasing, and according toWikipedia, Baidu serves billions of searches per month. It currently ranks 6th in the Wikipedia website rankings.
While Baidu is available worldwide, it is only available in Chinese.
Yandex, the most popular search engine in Russia, has a global market share of between 0.5% and 1.16%.
According toWikipedia, Yandex.ru is among the 10 most popular websites on the Internet, ranking 8 in Russian.
Yandex presents itself as a technology company that builds intelligent products and services powered by machine learning.
According to Wikipedia, Yandex operates the largest search engine in Russia, with a market share of about 65% in that country.
The market share of the DuckDuckGo search engine is about 0.66%.
According to DuckDuckGotraffic statistics,they average more than 90 million searches per day, yet their overall market share is consistently below 0.6%.
In other words, they don't have their own data, but rely on other sources (such as Yelp, Bing, Yahoo, and StackOverflow) to provide answers to users' questions.
This is a major limitation compared to Google, which has a set of algorithms to determine the best results from all the websites available on the internet.
On the plus side, DuckDuck Go has a clean interface, doesn't track users, and isn't completely cluttered with ads.
Formerly known as Ask Jeeves,Vraag.comgets a search share of about 0.42%. ASK is based on a question/answer format where most questions are answered by other users or in the form of a survey.
It also has a general search function, but the results returned are not of high quality compared to Google or even Bing and Yahoo.
Ecosiais a Berlin-based social enterprise founded by Christian Kroll in 2009. The main reason ecosia was founded was to help fund the planting and restoration of trees. It is therefore known as the "tree plant search engine".
How does ecosia work? Ecosia is a Bing partner, which means that Bing manages the search results. Ecosia makes money to support tree planning by showing ads in search results. Every time an ad is clicked, ecosia gets a small share. It is estimated that it takes about 45 searches to fund the planting of one tree.
In terms of search engine market share, Ecosia's share is about 0.10%.
The famous old timeAOLit still ranks among the top 10 search engines with a market share of almost 0.05%.
The AOL network includes many popular websites such as engadget.com, techchrunch.com, and huffingtonpost.com. On June 23, 2015, AOL was acquired by Verizon Communications.
arhiva.orgis an internet archive search engine. You can use it to find out what a website has looked like since 1996. It is a very useful tool if you want to trace the history of a domain and examine how it has changed over the years.
Market share of search engines
The best video for search engines
Watch this short video for a quick overview of the top 10 search engines on the web.
Other search engines worth considering
StartPage was founded in 2006 in the Netherlands. They advertise their company as the most private search engine in the world. Startpage protects user privacy by not allowing tracking systems to record user searches.
When you perform a search on the homepage, you can select a specific region for results, set a family filter, and configure various other settings without logging in.
Wiki.com is a dedicated search engine for wikis. You have the option to choose between all wikis, Wikipedia only, encyclopedias, or wikis submitted by other people.
Wiki results are powered by Google and are limited to wikis. If you want to find something specific on Wikipedia or other popular wikis, you can do it faster through the wiki.
YouTube is the most popular video platform and the second most popular search engine in the world. YouTube has over 2.3 billion active users worldwide.
Many of these users turn to YouTube first when searching the web for answers or information, rather than any other search engine. It is estimated that YouTube handles more than 3 billion searches per month.
WolframAlpha is unlike any other search engine. They sell it asComputational knowledge enginewhich can give you facts and data on a number of topics.
It can perform all kinds of calculations, for example when you enter"mortgage 2000"as inputs, it calculates your loan amount, interest paid, etc. based on a set of assumptions.
Openverse is a web search engine that helps users find content they can reuse. All content in their search index is under Creative Commons license.
Currently only images and audio are included in their index, but they plan to add open text and video.
These are the most popular web search engines on the internet today.
The list is by no means complete and there will certainly be more in the future, but as far as the first places are concerned, Google and Bing will hold the leading positions for years to come.
Resources for more information about search engines
How search engines work– Guide on how search engines work (including animated video). It includes indexing, indexing and ranking.
Wat is SEO?– Learn what search engine optimization is and how to optimize your website for search engines.
How do you become an SEO expert?– Master the secrets of search engines by becoming an SEO expert.
Digital Marketing Courses– The best courses to learn about the role of search engines in digital marketing.